Exhibitions provide the most effective face-to-face communication tool of the marketing mix. Exhibitions bring together suppliers, buyers, purchase influencers, consultants and the media and provide the platform to launch new products, generate media coverage, build brand awareness, generate leads and retain existing customers.

And remember, visitors have taken the time and effort to attend the exhibition and therefore they are all serious prospects!
Before making that commitment to exhibit, you need to have set specific objectives to achieve by exhibiting.

Powerful reasons for exhibiting:

Generate sales leads
Achieve direct sales
Build a contact database

Customer Relationships
Build relationships with current customers
Educate customers
Up sell and cross sell customers
Collect customer testimonials
Re-sell lapsed customers

Market Research
Market test a new product
Research your marketing campaign
Test market awareness and perceptions

Media Relations/PR
Generate media coverage
Build relationships with key editors and journalists

Brand Building
Create or raise market awareness
Position or re-position your brand
Educate be demonstrating benefits
Boost financial analyst/investor perceptions
Develop new markets

Channel Building & Support
Identify and recruit new distributors or partners
Support your current sales channels
Build your reputation as a partnerosition.